Orchestrating 50+ demos across multiple product teams for 60,000+ attendees.

Google Cloud NEXT needed more than event design—they needed a systematic approach to demo creation that could scale across dozens of teams while maintaining Google's standards. The challenge was immense: coordinate with solution architects, product managers, and PMMs across all Cloud go-to-market neighborhoods to create cohesive yet unique demo experiences. Each year brought a new sub-brand identity that needed seamless integration, while demos ranged from technical deep-dives in solar analytics to interactive experiences like AI game shows and penalty kick challenges. We needed to enable experts to tell their stories while ensuring every demo met strict go-to-market criteria.

A demo design system that adapts to any output—web, apps, Figma, even Slides.

We architected a sophisticated demo design system that became the backbone of Google Cloud NEXT. What made it unique was its adaptability—working seamlessly across web platforms, low-code apps, Figma, and Google Slides—while maintaining narrative structure and visual consistency. We established a governance model to review and track progress across all demos, working closely with each expert to ensure experiences were both immersive for audiences and accurately represented product capabilities. Our team supported flagship interactive experiences including Infinite Nature, AI Game Show, and the Penalty Kick Challenge, while helping dozens of teams bring complex technologies to life through compelling storytelling.

Setting the standard for Google's future event demonstrations.

The impact extended far beyond the 120,000+ combined attendees across both years. Our demo design system and governance model became the template for future Google events, with many experiences being redeployed globally throughout the year. Google leadership praised how effectively the demos represented their products' capabilities while maintaining engagement. Most importantly, the systematic approach we pioneered continues to influence how Google designs and scales demo experiences, leaving a lasting mark on their event strategy. The framework proved that with the right systems, you can maintain quality and consistency across 50+ experiences while empowering individual teams to shine.

• 1120,000+ combined attendees across 2 years
• 250+ demo experiences delivered
• 3Design system became template for future Google events
• 4Demos redeployed globally throughout the year