Universal Audio
Our founder, Morgan, spent 3+ years helping Universal Audio evolve from a pro-only brand to welcoming a new generation of home producers, developing creative campaigns and visual systems that bridge heritage with accessibility while driving significant new customer acquisition.
Making pro audio accessible without losing its soul.
Universal Audio, the industry leader in audio interfaces, plugins, and hardware, faced a pivotal moment. Their products were legendary among professional studios, but their messaging and visuals spoke only to seasoned engineers. With products like Volt targeting home producers and podcasters, they needed to welcome newcomers without alienating their pro base. The challenge: translate complex audio engineering concepts into accessible language and visuals that resonate with someone recording in their bedroom instead of a pro level studio.
Nostalgic, immersive campaigns that balance heritage with fresh energy.
Each campaign became an immersive experience—the Blockbuster Top 50 sale channeled 90s video store nostalgia, while the 12 Days campaign evoked classic game shows. By listening closely to design, product, and marketing teams, Morgan helped create a visual language that speaks to both the bedroom producer and the studio professional, using outcome-based messaging that shows what's possible rather than just listing specs.
Expanding the family while keeping the legacy intact.
The creative evolution delivered impressive results: hundreds of thousands of views across campaigns, above-average conversion rates, and significant new customer acquisition from the home producer segment. More importantly, Morgan helped Universal Audio maintain positive brand equity with their professional customers while successfully welcoming a new generation into the ecosystem. The work proves that premium audio brands can democratize their offerings without diluting their essence—it's about meeting people where they are in their creative journey.
- 1Hundreds of thousands of campaign views
- 2Above-average conversion rates
- 3Significant new customer acquisition from home producer segment
- 4Maintained pro brand equity while expanding audience
Latest Projects
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Iterra
We helped Iterra, a Pacific Northwest 3D manufacturing company, establish a professional brand identity that elevated their business from a small-scale operation to a legitimate brand with scalable visual systems.
BILTFOUR
We partnered with BILTFOUR from inception to build a premium brand identity for their modular aluminum drawer systems, creating a scalable design ecosystem that generated hundreds of thousands of social media views and established immediate market presence as a premium player.
Google Cloud NEXT
Our founder, Karim, partnered with Google Cloud for two consecutive years of NEXT to architect a scalable demo design system and deliver 50+ showcase experiences—from solar analytics to F1 machine learning—that set the standard for how Google presents products at scale.