Thoughts

Thoughts & Insights

Perspectives on design, AI, process, and building meaningful brands and products.

How we think about AI as a creative partner — not a replacement. A framework for integrating AI into design workflows without losing the human edge.

February 3, 2026

Why the best AI-assisted work still requires a strong creative vision. On not outsourcing your taste to a model.

January 20, 2026

The tools that used to be locked behind agency retainers are now accessible to every founder. Here's what that means for the design industry.

December 10, 2025

Model Context Protocol is changing how designers interact with AI tools. A plain-English guide to what it is and why it matters.

March 15, 2026