Iterra
We helped Iterra, a Pacific Northwest 3D manufacturing company, establish a professional brand identity that elevated their business from a small-scale operation to a legitimate brand with scalable visual systems.
Taking a growing manufacturer to the next level through brand.
Iterra came to us as a Pacific Northwest 3D manufacturing company producing accessories for the off-road and camping community. While their products were solid, they lacked the visual identity to compete professionally in the market. As an in-house operation ready to scale, they needed more than a logo—they needed a complete brand foundation that could support their growth from small-scale manufacturer to established brand, while staying true to their hands-on expertise.
Layers and patterns that mirror the 3D printing process itself.
Through intensive workshops and mood board sessions, we developed a visual language inspired by the very nature of 3D printing—building from the ground up, layer by layer. The identity combines clean geometric shapes and angles with warm, natural textures that reflect their Pacific Northwest environment. Every element was documented in comprehensive brand guidelines, creating a scalable system that could evolve with their business growth while maintaining authenticity.
"This identity forced us into existence as a true brand."
The transformation was immediate and profound. The founders reported feeling like they'd evolved from a manufacturing operation to a legitimate brand overnight. 'We feel like a real company now,' they told us. 'This identity forced us into existence as not just a manufacturing business, but a true 3D company for the future.' The brand system gave them the confidence and tools to compete with established players while maintaining their authentic, craft-focused approach.
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We partnered with BILTFOUR from inception to build a premium brand identity for their modular aluminum drawer systems, creating a scalable design ecosystem that generated hundreds of thousands of social media views and established immediate market presence as a premium player.
Google Cloud NEXT
Our founder, Karim, partnered with Google Cloud for two consecutive years of NEXT to architect a scalable demo design system and deliver 50+ showcase experiences—from solar analytics to F1 machine learning—that set the standard for how Google presents products at scale.
Google Gemini Infinite Nature
Our founder, Karim, partnered with Google Cloud's AI Experiments team and Deep Local to create Infinite Nature—Gemini's first public demo experience, pioneering generative UI where users and AI co-create the interface in real-time while exploring 8TB of global fauna data.