Universal Audio
Our founder, Morgan, spent 3+ years helping Universal Audio evolve from a pro-only brand to welcoming a new generation of home producers, developing creative campaigns and visual systems that bridge heritage with accessibility while driving significant new customer acquisition.
Scope
Client
Duration
Year
Making pro audio accessible without losing its soul.
Universal Audio, the industry leader in audio interfaces, plugins, and hardware, faced a pivotal moment. Their products were legendary among professional studios, but their messaging and visuals spoke only to seasoned engineers. With products like Volt targeting home producers and podcasters, they needed to welcome newcomers without alienating their pro base. The challenge: translate complex audio engineering concepts into accessible language and visuals that resonate with someone recording in their bedroom instead of a pro level studio.
Nostalgic, immersive campaigns that balance heritage with fresh energy.
Each campaign became an immersive experience—the Blockbuster Top 50 sale channeled 90s video store nostalgia, while the 12 Days campaign evoked classic game shows. By listening closely to design, product, and marketing teams, Morgan helped create a visual language that speaks to both the bedroom producer and the studio professional, using outcome-based messaging that shows what's possible rather than just listing specs.
Expanding the family while keeping the legacy intact.
The creative evolution delivered impressive results: hundreds of thousands of views across campaigns, above-average conversion rates, and significant new customer acquisition from the home producer segment. More importantly, Morgan helped Universal Audio maintain positive brand equity with their professional customers while successfully welcoming a new generation into the ecosystem. The work proves that premium audio brands can democratize their offerings without diluting their essence—it's about meeting people where they are in their creative journey.
A curated selection of projects that reflect our commitment to simplicity and purposeful design.
