Iterra
We helped Iterra, a Pacific Northwest 3D manufacturing company, establish a professional brand identity that elevated their business from a small-scale operation to a legitimate brand with scalable visual systems.
Scope
Client
Duration
Year
Taking a growing manufacturer to the next level through brand.
Iterra came to us as a Pacific Northwest 3D manufacturing company producing accessories for the off-road and camping community. While their products were solid, they lacked the visual identity to compete professionally in the market. As an in-house operation ready to scale, they needed more than a logo—they needed a complete brand foundation that could support their growth from small-scale manufacturer to established brand, while staying true to their hands-on expertise.
Layers and patterns that mirror the 3D printing process itself.
Through intensive workshops and mood board sessions, we developed a visual language inspired by the very nature of 3D printing—building from the ground up, layer by layer. The identity combines clean geometric shapes and angles with warm, natural textures that reflect their Pacific Northwest environment. Every element was documented in comprehensive brand guidelines, creating a scalable system that could evolve with their business growth while maintaining authenticity.
"This identity forced us into existence as a true brand."
The transformation was immediate and profound. The founders reported feeling like they'd evolved from a manufacturing operation to a legitimate brand overnight. 'We feel like a real company now,' they told us. 'This identity forced us into existence as not just a manufacturing business, but a true 3D company for the future.' The brand system gave them the confidence and tools to compete with established players while maintaining their authentic, craft-focused approach.
A curated selection of projects that reflect our commitment to simplicity and purposeful design.
