Infinite Nature
Our founder, Karim, partnered with Google Cloud's AI Experiments team and Deep Local to create Infinite Nature—Gemini's first public demo experience, pioneering generative UI where users and AI co-create the interface in real-time while exploring 8TB of global fauna data.
Scope
Client
Duration
Year
Introducing the world to multimodal AI through wonder, not widgets.
Google Cloud needed to demonstrate Gemini's revolutionary multimodal capabilities—where text, image, video, and generation converge for the first time. The challenge was massive: transform 8TB of animal data into an experience that would make CEOs, politicians, and press instantly understand this momentous shift in AI technology. We needed to move beyond traditional chat interfaces to create something that felt like magic—an infinite exploration triggered by voice, text, or simply dropping a pin on a map, asking questions like 'show me all the furry green animals' and watching AI orchestrate the response.
Generative UI: where users and AI build the experience together.
We pioneered a new paradigm—generative UI—where the interface itself is created collaboratively between user and AI in real-time. Working with Deep Local, we designed an immersive 3D experience that felt like navigating through a constellation of data, with AI-clustered responses floating in space—proximity indicating relevance. The visual language merged dark mode aesthetics with Interstellar-like data navigation. Crucially, we implemented live architecture visualization, showing exactly which Google Cloud products were being used and how data flowed through the system, making the AI's decision-making transparent and educational. Users could infinitely explore, with each interaction generating new interface states.
From first demo to global deployment—redefining AI interaction.
Infinite Nature became the definitive showcase for Gemini's capabilities, deployed globally and adapted with different datasets for various audiences. Watching world leaders, CEOs, and press experience that 'aha' moment in person validated our approach—we'd successfully translated complex AI capabilities into pure wonder. The project set a new standard for AI demos, proving that the future of AI interaction isn't just conversation—it's generative interfaces where human curiosity and machine intelligence collaborate to create the experience itself.
A curated selection of projects that reflect our commitment to simplicity and purposeful design.
